Flora Nicholas and Paul Gayter
Chief Executive Officer and Chief Vision Officer

Flora and Paul have had extremely successful careers in advertising / marketing and have worked for the world's top ad agencies –  including Ogilvy, Leo Burnett and Young & Rubicam among others –  and developed campaigns for numerous global brands and won several awards in the process.

However, all their success paled into insignificance when one of their loved ones began to suffer from addiction -- and they personally experienced the challenges that millions of Americans face daily as they desperately search for help and information, advice, support, treatment and sober networks for themselves or their loved ones.

Flora and Paul have therefore created All Sober to help everyone, and are dedicating the rest of their lives to making a difference on the issue of addiction and to help fund treatment for those who can't afford it.

Getting sober is hard.  With the creation of All Sober, Flora and Paul hope to do their bit to make things easier.

“Even in a bad situation, there’s always a positive side. Even if you can’t see it yet.” – Susan Colasanti