Flora Nicholas is an experienced business and award-winning marketing executive, and entrepreneur. In the course of her career, Flora has worked for some of the most famous ad agencies in the world — including Ogilvy, Young & Rubicam, and Saatchi & Saatchi — and created campaigns that have delivered outstanding business results for global companies and brands such as Reebok, Wrangler, Lockheed Martin and Cable & Wireless. She also has both startup and fast-growing-company executive management experience to bring to the table for All Sober and the vision and passion to lead the company to success.