All Sober Cofounder Flora Nicholas on ‘I Have Today’ Show and Podcast

The platform's CEO opens up about her inspiration for creating All Sober, her goals for the All Sober community and more, in an interview with author and motivational speaker Diane Forster

July 19, 2022
Diane Forster and Flora Nicholas

“Everybody can make a difference. Paul and I were two people standing in a detox ward. And when we saw what was before us, we knew we had to do something,” said Flora Nicholas, cofounder and CEO of All Sober.  “We have a purpose every day and a passion every day to make a difference, and that’s how we live.”

Nicholas recounted the moment she and her husband, Paul Gayter, first recognized the need to create a resource that would eventually become All Sober — which provides everything for treatment, recovery and a sober life, all in one place — on a July 18 segment of I Have Today, a weekly live online show and podcast hosted by Diane Forster. The experience with their loved one — the only person in the detox ward who had health insurance to access further addiction treatment, a nurse told them — led the two to create the free, accessible platform and app to help people through all stages of their recovery journey. (Gayter now serves as chief vision officer.)

Nicholas has a background as an executive at major advertising firms, but she joined Forster, a motivational speaker, life coach and author, this week to talk about her passion project, the breadth of the addiction problem in America and what she aims to achieve with All Sober.

Forster, author of “I Have Today: Find Your Passion, Purpose and Smile … Finally!,” asked Nicholas to describe for viewers the tools and connections All Sober provides: help and information for those in need and their loved ones, a comprehensive addiction treatment findersupport groups, a positive-minded online community, sober lifestyle tips, resources for education and career relaunch, and inspirational stories from celebrities in recovery. In a wide-ranging discussion, Nicholas and Forster also touched on important issues like addiction and young people, the factors that have exacerbated addiction issues in recent years, and destigmatizing recovery.

Now, said Nicholas, “everywhere we go, when people know that we’re doing this, they come up and [share]. It’s our fathers, mothers, sisters, daughters, aunts, uncles, cousins, friends. It’s everybody.” She called on people in recovery to visit the platform and share their stories, and asked interested corporations, associations, celebrities and even sports teams to reach out if they’d like to be a part of All Sober’s mission.

The I Have Today segment is available on Diane Forster’s e360tvFacebook and YouTube channels, and the podcast can be found on Apple and Amazon platforms.

More Inspiration

Depressed man sitting at wooden table

Subs & Drugs & Rock & Roll, Part 3: 'I'm a Loser (And I'm Not What I Appear To Be)'

Don Fertman reaches bottom as the jelly donut hits the wall. The latest installment of the longtime Subway exec's memoir.

Annie Zimmerman's soberversary cake

The Joy of Baking (Sober)

Two months sober, Annie Zimmerman decided to make cookies. Now, her hobby turned passion yields fulfillment, connection and delicious soberversary cakes. Read the interview!

Don Fertman

Subs & Drugs & Rock & Roll, Part 2: A Day in the Life

Don Fertman woke up one morning 40 years ago and poured himself a drink, as usual. But the future Subway exec didn't know this day would be far from ordinary.

Annie Zimmerman running a marathon

Running Toward Recovery

Seeking purpose in early recovery, Annie Zimmerman rekindled an old fire with distance running — and found it carried her through some of her toughest trials in sober life.

Ben Tuff

Closer to the Shore

On Ben Tuff's third day in inpatient treatment, he had a surprising encounter that would eventually lead him to attempt a grueling 24-mile swim across the Narragansett Bay.

Don Fertman

Subs & Drugs & Rock & Roll, Part 1: With a Little Help From My Friends

Don Fertman, longtime Subway exec, writes about a pivotal moment in his 40 years of sobriety: what happened after he went public about his recovery on "Undercover Boss."

Men hugging at a 12-step recovery meeting

Sober Holiday Tips: Meeting 'Share-a-Thons'

Need to get out of the house for a bit and see some friendly sober faces? Recovery support group meeting marathons run 24/7 from Christmas Eve through New Year's Day.

Swim Tuff movie poster

'Swim Tuff: How I Swam My Way Out of the Bottle' | All Sober Movie Night

Coming out of severe alcohol addiction, Ben Tuff barely knew how to swim. Ten years later, he makes a bold attempt to traverse the Narragansett Bay, taking on 24 miles of ocean in one day.

New Report