Sober Relaunch: Yes, You Can Be in Sales/Business and NOT Drink | All Sober

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Chris Anthony is a business leader, public speaker, coach, mentor, and lifelong student striving to be of service to others. With over 25 years of experience in tech, he currently serves as the Vice President of U.S. Consumer Goods at Salesforce Marketing Cloud. Prior to this, he joined ExactTarget, an email marketing software company that was acquired by Salesforce for $2.5 Billion in 2013.

In addition to his professional work, Chris serves as an Advisory Board member of several non-profit organizations including Metallica’s All Within My Hands Foundation, START UP RECOVERY and the Los Angeles Sports & Entertainment Commission (LASEC). He is the Civilian Co-Lead of the Los Angeles Forward Operating Base (FOB) for SEAL Future Foundation (SFF) and an active mentor supporting U.S. Navy SEALs transition into successful business roles.

Chris founded The Sober Exec to help one more person navigate their journey through sobriety. Sober for over 16 years, he studied Marketing at Michigan State University and currently lives in Los Angeles with his wife and two children.


Yes, You Can Be in Sales/Business and NOT Drink

Chris Anthony founded The Sober Exec to help one more person navigate their journey through sobriety

Yes, You Can Be in Sales/Business and NOT Drink

When you frequently hear any of these statements, it’s easy to understand why people think that you DO have to drink to be successful in sales or business.

1.     “You have to 'wine and dine' the customer!”

2.     “We close deals over drinks!”

3.     “Let’s do happy hour with the team to celebrate a great year!"

If you are sober or a non-drinker, these statements can generate a ton of anxiety. Shame. Or worse. But these statements do not, and should not, limit your success.

“The view you adopt for yourself profoundly affects the way you lead your life.”

—Carol Dweck

In her fantastic book Mindset, author Carol Dweck shares that “the view you adopt for yourself profoundly affects the way you lead your life.” She contrasts two mindsets—fixed mindset and growth mindset—in the following way:

Fixed mindset = “My potential is predetermined and outcomes are carved in stone.”

Growth mindset = “My effort and attitude determine my abilities.”

With a fixed mindset, the three statements I mentioned become fear-based and limiting:

  • “I’m going to be judged because I don’t drink.”

  • “The deal won’t close because I chose not to drink, and I could lose my job.”

  • “I won’t be viewed as being a part of the team because I stayed sober.”

Read these statements again and ask yourself, do you actually believe them? Does the success or failure of the situation really rely on whether you drink or not? If yes, then maybe the question arises whether you are in the right environment, company or role.

Now, what if you looked at those three opening statements again with a growth mindset? Perhaps it would look something like this:

  • “I won’t abandon my values and self-discipline to be accepted and effective at my job.”

  • “I am protecting my health and well-being.”

  • “I’m showing up as my authentic self and that does not include drinking for me.”

  • Bonus: I will not have a hangover tomorrow. 

Which type of thinking is better in your mind? A growth mindset wins every time and offers such opportunity if you let it. But you have to let it. I know that’s easier said than done, but I’m here to tell you that I’ve been doing this for 15 years with my glass of sparkling water, ice and two limes. OK, or maybe sometimes a Red Bull. 

Think about this. Many of us have that super-fit, healthy friend or colleague who is always training for their next marathon or some other crazy-ass physical event that requires them to practice every day, eat only between 1:14 p.m. and 6:38 p.m. or something, and stop drinking. No one usually thinks twice about it when they say, “Oh, no drinks tonight as I’m in training, but let’s have a great time and celebrate that deal”—and all is cool. Guess what? You are that super-fit and healthy person! What’s the difference? Nothing. What else do you need to explain?

Your success does NOT depend on drinking. Can you "wine and dine" a customer and not drink? Yes. Can you close deals over drinks? Yes again! Can you enjoy happy hour with the team to celebrate a great year? Absolutely! It was a great year and we should celebrate! But, like me, sip your sparkling water or nonalcoholic beverage of choice, and refuse to wreck what you have earned in your life.

We will explore in a future post how to handle the question, "What do mean you don’t drink?" But for now, just know that it is NOT a requirement for success. If drinking or not means the difference between getting hired, a promotion or someone doing business with you, then you’re in the WRONG place. 

I’m grateful that I’ve had a supportive team and employer throughout my sobriety and have sidestepped these kinds of statements with a growth mindset. But if I’m making this sound easy, I recognize that it is not and I’m here to help. Just ask!

And if you do drink, please make it easier for anyone to say they don’t.

Chris Anthony
The Sober Exec

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